Caplan on peak load pricing

At EconLog, Bryan Caplan writes:

Whenever I'm stuck in a line, I grumble about the need for peak load pricing. Raise the price during popular times, cut the price during off-times, and watch the world's blood pressure fall.

I have the same urge to grumble. Read the whole thing for his idea for a better way to price admission to the movies. Seems reasonable to me.