How long does it take your customers to forgive and forget a really bad business decision?

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Apparently 24 years.

From the Wall St. Journal:

After nearly a quarter-century, Coca-Cola Co. is dropping the word "Classic" from the name of its signature cola, parting with one of the most lasting consequences of its failed experiment with New Coke.

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This page contains a single entry by William Polley published on January 30, 2009 6:09 PM.

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