July 2010 Archives

Adventures in marketing

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Have you heard the Motel 6 radio commercial where Tom Bodett, the chain's long-time pitchman, tells you to visit all the state capitals this summer?  He mentions Lincoln, NE; Austin, TX, and South Dakota's capital which he can't remember the name of until the end of the commercial.  Of course, the point is that you should stay at Motel 6 as you visit these state capitals.

Clever, yes.  Except for one thing.

There's no Motel 6 in Pierre, South Dakota.

Fail.

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